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=001  INLIS000000001138565
=005  20220120015443
=035  ##$$a 0010-0122003710
=007  ta
=008  220120###########################0#ind##
=020  ##$$a 979-688-993-5
=082  ##$$a 380.1
=084  ##$$a 380.1 PHI m
=100   #$$a Philip Kotler
=245  1#$$a Marketing Insights From A to Z : $b 80 Konsep yang Harus di Pahami Setiap Manajer /$c Philip Kotler
=250  ##$$a Cetakan Pertama
=260  ##$$a Jakarta :$b Erlangga,$c 2003
=300  ##$$a 221 halaman ; $c 17 x 25 cm
=650  #4$$a Pemasaran
=700   #$$a editor : Nurcahya Mahanani
=700   #$$a Terjemahan : Anies Lestari